BrewDog gives away donor cards with every bottle of its new ale (6 images)

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A beer company is giving away donor cards with every bottle of its new ale to get more people signed up to become organ donors.

The new 8.5 per cent double IPA, from Scottish craft brewery BrewDog, has a lifespan of just 35 days.

Anyone who buys a bottle of the temporary pale ale - called 'Born To Die' - will also receive an organ donor card.

The short lifespan of the beer has been designed by BrewDog to highlight how short life is and how many patients...
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