New bookies encourages groups of men to bet on which of their friends will live the longest (8 images)

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A new bookies encourages groups of men to bet on which of their friends will live the longest - and two reality TV stars were the first customers.
MovemBET is being launched by the Movember Foundation to raise awareness of men gambling with their health and make it easier for them to talk about how they can live longer.
The first to pop in were TOWIE stars Dan Edgar, 26, and 29 year old James Lock, who helped open the new shop.
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