Pictured: Collect a Buddy with the new Stopover Buddy service from Icelandair; allowing guests to experience Iceland with a member of the transatlantic airline’s team as a free host.
An international airline is offering it's own CEO as a tour guide after research showed Britons overspend by £17.21bn each year on holiday due to a lack of local knowledge. Passengers on Icelandair will be able to use a number of staff as 'Stopover Buddies', including 41 year old CEO Birkir Holm Guonason, who is offering to take them off-piste skiing.
The airline's global study found the average tourist overspends by £50 due to not knowing the best places to eat or stay despite spending 4 hours and 36 minutes reading guidebooks and researching online before a mere weekend break. SEE OUR COPY FOR DETAILS.