Pictured: Take a transatlantic break in Iceland with the new Icelandair Stopover Buddy service and have a member of the airline’s team take care of the itinerary and be your personal host at no extra airfare. You might be matched with CEO, Birkir Holm Guonason.
An international airline is offering it's own CEO as a tour guide after research showed Britons overspend by £17.21bn each year on holiday due to a lack of local knowledge. Passengers on Icelandair will be able to use a number of staff as 'Stopover Buddies', including 41 year old CEO Birkir Holm Guonason, who is offering to take them off-piste skiing.
The airline's global study found the average tourist overspends by £50 due to not knowing the best places to eat or stay despite spending 4 hours and 36 minutes reading guidebooks and researching online before a mere weekend break. SEE OUR COPY FOR DETAILS.